▲ Flashing Like a Tubelight ▲: Take a Step for Fairtrade.

I'm halfway the infocycle training program I follow at the Belgian development agency and I must say that the whole experience is great. In a conference about Fairtrade Belgium, their latest campaign movie was presented to us and I just had to share it on my blog. Many people don't realize the amount of Fairtrade products available nowadays in their local supermarket and the change they can make by buying every now and then but preferably as much as possible fairtrade equivalents of their daily consumed products... Many popular brands have fairtrade products under their normal product range (even stores as Lidl and Colruyt) and even though this doesn't mean that all of the ingredients used in those are 100% fairtrade produced every small step helps in my opinion...

Out of surveys every Belgian family just buys one fairtrade product every 6 months... mainly because they aren't aware of the possibilities in their local stores or they think the prices are too high... But prices of unprocessed products like banana's or mango's are the same for fairtrade or regular products. I think we all can do better, so find that label and switch your unfair banana stock for fairtrade banana's...

The share of fairtrade chocolate on the Belgian market needs most improvement as only 1% right now is produced fair trade... Therefore during week of Fairtarde awareness on this topic will be raised! Every night on één a short documentary will be broadcast and we will be able to buy "Max", the chocolate mascotte of Fairtrade Belgium in shops. Click here for more info.

And you can do something too, many companies or office in our country buy fairtrade coffee or chocolate. Many multinational brands have jumped on the fairtrade wagon and have replaced a share of their used ingredients by fairtrade products. But a share is not enough... Brands like Starbucks, Ben&Jerry's have even switched to 100% fairtrade coffee or main ingredients... Here you can find a list of all brands who follow a partial fairtrade policy.

If you want more info for your company or work place to be involved in the fairtrade program click here.